Red Rake Privacy Policy

At Red Rake we recognize that privacy is important. This Policy applies to all the Services, including but not limited to send, share and publish, which are offered by Red Rake and its Partners and Affiliates.

Red Rake practices are substantially consistent with the US safe harbor privacy principles of Notice, Choice, Onward Transfer, Access, Security, Integrity, and Enforcement and as our business matures we intend to register with the US Department of Commerce’s safe harbor program (summaries of the principles and program may be found at

If you have any questions about this Policy, please feel free to contact us at:

Red Rake, LLC
Attn: Legal Department
5810 Ravina Court, Suite 220
Colorado Springs, CO 80919


legal @

Information we collect and how we use it

In order to provide our full range of Services, we may collect the following types of information:

Information you provide – When you sign up for a Red Rake account we ask you for personal information such as your name, email address, account password, business profile and payment information (credit card or other account details). The payment information is maintained in encrypted form on secure servers. Information obtained in these areas may be used in accordance with agreements governing access to and use of the specific Services, including, but not necessarily limited to send, receive, share, and publish that require registration or a password for access. This information may be used to send you email notifications about updates to our Services. Information obtained from registered users may also be used for Red Rake Services development and marketing purposes.

Red Rake cookies – When you visit Red Rake or use our Services, we send one or more cookies – a small file containing a string of characters – to your computer that uniquely identifies your browser. Cookies are used to achieve several goals. One is to provide Red Rake with the capability to personalize information for certain segments of its customer base. Another is to, in some instances, to allow Red Rake the opportunity to associate individual customers with their information profiles. For example, through the use of cookies, our Login can “remember” your user ID when you login to Red Rake on your computer. We also use cookies to track user preferences and trends, such as how people prefer to use our Services. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Red Rake Services and features may not function properly if your cookies are disabled.

Log information – When you use Red Rake Services, our servers automatically record information that your browser sends whenever you visit a website. These server logs include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

User communications – When you send email or other communication to Red Rake, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services.

Affiliated sites – We offer some of our Services in connection with Partners and Affiliates. Personal information that you provide to those sites may be sent to Red Rake in order to deliver the Service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

Affiliated suppliers – Elements of our Services consist of services maintained by third-party businesses. When use of our Services requires Red Rake to visit the sites of these businesses the only information transferred to the third-party is the fact that you came from Red Rake (the referring address). This practice allows the third-party to monitor its own web site traffic, but does not provide them with any information about you.

Links – Red Rake may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our Services.

Other sites – This Privacy Policy applies to Services and web sites that are owned and/or operated by Red Rake. We do not exercise control over all Partner and Affiliate sites the offer our various Services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

Red Rake only processes personal information for the purposes as described above and in addition to those for such purposes as:

  • Providing our Services to users, including the display of customized content and features
  • Auditing, research and analysis in order to maintain, protect and improve our Services
  • Ensuring the technical functioning of our Services
  • Developing new Services

Red Rake processes personal information on our servers in the United States of America and in other countries. In some cases, we process personal information on a server outside your own country. We may process personal information to provide our own Services. In some cases, we may process personal information on behalf of and according to the instructions of a third party, such as our Partners and Affiliates.

Choices for personal information

When you sign up for a particular Service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Policy we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Policy, unless we have obtained your prior consent.

You can decline to submit personal information to any of our Services, in which case Red Rake may not be able to provide those Services to you.

Information sharing

Red Rake only shares personal information with other companies or individuals outside of Red Rake in the following limited circumstances:

  • We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
  • We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.
  • We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of Red Rake, its users or the public as required or permitted by law.
  • If Red Rake becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.
  • We may share with third parties certain pieces of aggregated non-personal information such as the number of users who searched for a particular Service, for example, or how many users received a particular set data package. Such information does not identify you individually.

Except as provided above we do give, sell or otherwise distribute the information collected.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to Red Rake employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

Red Rake processes personal information only for the purposes for which it was collected and in accordance with this Policy. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our Services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

When you use Red Rake Services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this Service free of charge, except if doing so would require a disproportionate effort. Some of our Services have different procedures to access, correct or delete users’ personal information.


Red Rake regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or Red Rake’s treatment of personal information by contacting us as outlined above. When we receive formal written complaints, it is Red Rake’s policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between Red Rake and an individual.

Changes to this policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain Services, email notification of Policy changes). Each version of this Policy will be identified at the bottom of the page by its effective date, and we will also keep prior versions of this Privacy Policy in an archive for your review.

September 11, 2020